Viable Brand

Viable Brand is a directory for small businesses and independent tool creators. Include for free:

• Multiple listings

• Directory access.

• Basic analytics for the listing.

• Blue Ocean analysis.

A paid tier that includes everything from free and:

• Advanced listing metrics

• Founders Hub includes multiple tools, including Directions to test the idea by creating a "Mom test" survey. Hallway hangout instructions to seek feedback from likely customers.

• AI-generated SWOT analysis, Porter's five forces, and a more comprehensive Blue Ocean Strategy.

• AI-created artifacts using prior information to generate a Journey Map, a Service Blueprint, and a Feature-value Matrix.

• AI-created artifacts, Business Model Canvas, and Business Model Patterns.

• AI created Innovation Metrics and provided instructions for a $20 Smoke test on Reddit or with Meta.

• Access to Stacks and the Agentic workflow manager, which allows a user to build a flow using tools on the site and tracks payments across each tool. Offers discounts to founders to use certain tools.