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The latest from ViableBrand
Product updates, founder stories, and the occasional strong opinion.
Latest
October 2, 2026Under the hood: faster, sturdier, and harder to knock offline
This week we rebuilt the plumbing behind Viable Brand: a faster path to your first report, a backup AI so tools keep working through outages, more reliable billing, and a database ready for growth.
Nathan Chapman·#product-update#reliability#find-your-peopleRead What changed in the last two weeks: real deals, honest numbers, and a stack step
August 16, 2026Founder deals you can actually claim, prices you can trust, a Smoke Test that measures demand instead of asking for it, and a Hub that stops filling in your numbers.
Nathan Chapman#product#hub#stack#changelogCompetitor Analysis, rebuilt: see exactly where you win
July 21, 2026Name the rivals you're actually up against, then compare against them side by side. Every row shows where you lead and where you're exposed. The rest of the stage got a fresh look too.
Nathan Chapman#product#changelog#competitionPlatform update — July 4, 2026
July 4, 2026Nathan ChapmanA soft launch
June 14, 2026
Nathan Chapman