Pricing Calculator
Stop pricing from cost. Start pricing from value. Enter what you deliver to customers — the tool finds the price that captures a fair share of that value.
Customer Pain Quantifiers
Don't think about what it costs you to build. Think about what it's worth to your customer.
= $750/mo value
Total Economic Value to Customer
$3,250/mo
Pricing Mindset
Standard value capture — strong position without premium friction.
Cost Floor
$800/mo
Your Price
$801/mo
Value Ceiling
$3,250/mo
Suggested Price Point
$801
/month
Capture Rate
25%
% of delivered value
Customer ROI
4.1×
return on investment
vs Competitors
+709%
above market avg
⚠ ROI below 5×. Consider reducing your price or re-examining the value inputs. A customer ROI below 5× may create friction — the 10× target makes the decision easy.
Customer ROI Preview — Monthly View
Monthly customer ROI
4.1×
The 10× rule: At $801/mo, your customer gets $3,250/mo in value — a 4.1× return. The target is ≥10×. This makes your price feel like an investment, not a cost.
Why value-based pricing works
Cost-plus pricing anchors you to your internal inefficiencies and race-to-the-bottom competition. Value-based pricing anchors you to the customer's reality — what the outcome is worth to them. By capturing a small fraction of delivered value, you build the margin to reinvest in product, reduce churn through better customer fit, and raise prices as your value grows — not just your costs.