Pricing Calculator
Stop pricing from cost. Start pricing from value. Enter what you deliver to customers — the tool finds the price that captures a fair share of that value.
Customer Pain Quantifiers
Don't think about what it costs you to build. Think about what it's worth to your customer.
Total Economic Value to Customer
$0/mo
Pricing Mindset
Standard value capture — strong position without premium friction.
Who is buying
Cost Floor
$0/mo
Your Price
$1/mo
Value Ceiling
$0/mo
Suggested Price Point
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/month
Capture Rate
—
add a value input
Customer ROI
—
add a value input
vs Competitors
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no competitor price
⚠ Nothing to price yet. A price appears once two figures are yours: the value the customer gets each month, and the monthly cost to serve one.
Customer ROI Preview — Monthly View
Monthly customer ROI
0.0×
The 10× rule: At $1/mo, your customer gets $0/mo in value — a 0.0× return. The target is ≥10×. This makes your price feel like an investment, not a cost.
Why value-based pricing works
Cost-plus pricing anchors you to your internal inefficiencies and race-to-the-bottom competition. Value-based pricing anchors you to the customer's reality — what the outcome is worth to them. By capturing a small fraction of delivered value, you build the margin to reinvest in product, reduce churn through better customer fit, and raise prices as your value grows — not just your costs.