Brand
ViableBrand assets
Everything here is free to use when you're writing about ViableBrand, linking to us, or showing that you build here. Take the files as they are — the guidance below is what keeps the mark recognisable wherever it turns up.
Download
SVG is the right choice almost every time — it stays sharp at any size. PNG carries transparency for slides and overlays. JPG is flattened onto a solid ground, for the places that still insist on it.
Mark
Primary. Use wherever the mark stands alone.
SVG scales to any size. JPG is flattened onto white; use PNG where you need transparency.
Mark · gold
For dark and photographic backgrounds.
SVG scales to any size. JPG is flattened onto ink; use PNG where you need transparency.
Mark · one colour
Single ink. Print, embroidery, stamping.
SVG scales to any size. JPG is flattened onto white; use PNG where you need transparency.
Mark · reversed
Single ink, knocked out of a dark ground.
SVG scales to any size. JPG is flattened onto ink; use PNG where you need transparency.
Lockup · horizontal
The default for headers, decks, and sponsorship.
SVG scales to any size. JPG is flattened onto white; use PNG where you need transparency.
Lockup · reversed
Same lockup for dark backgrounds.
SVG scales to any size. JPG is flattened onto ink; use PNG where you need transparency.
Lockup · gold seal
Where the gold should carry the emphasis.
SVG scales to any size. JPG is flattened onto white; use PNG where you need transparency.
Lockup · stacked
Square-ish spaces: avatars, badges, merch.
SVG scales to any size. JPG is flattened onto white; use PNG where you need transparency.
Clear space
Keep free space around the mark equal to at least a quarter of its height. Nothing — type, rules, other logos, the edge of the page — comes inside it.
Minimum size
The mark holds down to 24 px on screen and 8 mm in print. The lockups need 120 px or 25 mm — below that the wordmark closes up and the seal stops reading.
Colour
Ink
#1A1A1A
The seal, body copy, and every one-colour application.
Gold
#C49A36
The accent. Rules, marks of emphasis, the gold seal.
Gold Pale
#EBD99F
Tint washes and hero bands only — never the mark itself.
Paper
#F5F5F5
The ground the product sits on.
The wordmark
ViableBrand is set in Nunito Sans Semibold with slightly tightened tracking. Use the supplied lockup files rather than setting it yourself — the spacing between seal and word is part of the mark.
Please do
- Give the mark clear space of at least a quarter of its height on every side.
- Use the reversed or gold mark on dark grounds — never the ink mark at low contrast.
- Use the one-colour mark whenever the process is one ink: embroidery, stamping, screen print.
- Write the name as ViableBrand — one word, capital V, capital B.
Please don't
- Recolour the seal, or fill the monogram with anything but the ground behind it.
- Stretch, shear, rotate, or add shadows, glows, or outlines.
- Rebuild the wordmark in another typeface, or set it in all caps.
- Place the two-tone mark on a busy photograph — use the one-colour mark instead.
- Write it as Viable Brand, viablebrand, or VB in running text.
Need something that isn't here — a specific size, a partner lockup, or the mark for physical production? Email support@viablebrand.com.