The Journey Map
From idea to launch, one step at a time.
Four stages, twenty-two steps. Each one hands its answer to the next, so the work you do on day one is still paying off on launch day.
Validation
Find out whether the problem is real, who has it, who else is solving it, and how you'd make money, before you build.
- 1EvidenceFounder-Market Fit · Find Your People · Gut Check / Mom Test · Hallway Hangout · Contextual Interview · Solution Snapshots
- 2BlueprintICP & Persona Builder · Journey Map · Service Blueprint · Feature-Value Matrix · Dependency Map
- 3CompetitionPorter's Five Forces · Competitive Analysis · SWOT Analysis · Core Competency Stress Test · Blue Ocean Strategy
- 4ModelBusiness Type Check · Your Canvas · Business Model Patterns
- 5MetricsInnovation Metrics · Smoke Test · Signal Check
Foundation
Set up the company properly: the team, the name, the entity, the tools, the IP and the paperwork that protects it.
Financial
Know what it costs, what to charge, whether each customer is worth it, how long the money lasts and who owns what.
Launch
Tell the story, line up the money, pick your channels, launch with instruments on, and measure product-market fit.