Free live sessions, every two weeks
Watch us find your first customers. Live.
Bring your business idea. Each session, we take a volunteer's idea and find where their first customers actually hang out, on screen, in real time. Then we hand them the script. They do the talking.
The next session isn't scheduled yet.
Sessions run every two weeks. Check back soon, or watch a past session below to see how a teardown works.
Your host
Nathan Chapman, founder of ViableBrand. He built the tools you'll watch on screen and runs every session himself.
A real teardown
A volunteer's actual business, not a canned demo. We find their people together.
Leave with a map
Named communities where your buyers already gather, and the script for walking in.
Miss it? Replay.
Every registrant gets the recording, plus the next step in the process by email.