Guides

What to do before you build

Each guide answers one question founders ask before building, with the method, a worked example, and what we see across ViableBrand's own report runs.

  • How founders actually find their first customers

    Your first customers are already describing the problem you solve, in public. Here is where they do it, how to find those places for your product, and what to say when you get there.

    9 minute read

  • How to tell whether your startup idea is too competitive

    Competition is not a count of rivals. It is three questions: who do your buyers pay today, how many ways can they solve it, and is the pain still unsolved. Here is how to answer them for your idea, with a scoring method and a worked example.

    9 minute read