Launch · Step 3 of 5
Own one or two channels before you spread thin.
Most startups don't fail for lack of channels. They fail for lack of focus on one. Pick your primary channel from evidence, set the metric that proves it works, and get a 90-day plan.
Saves time
Ten channels are scored against the research you've already done, so the shortlist is ready before you start debating.
Saves money
Targets come from your unit economics, so you know what a customer can cost on each channel before you spend on it.
Solid footing
You commit to one primary channel with a day-90 success metric, and a warning appears if you try to run more than two.
The activity in this step
Each one hands its answer to the next, so you never start from a blank page.
Activity 1
GTM Playbook
Choose channels, set metrics, plan the first 90 days.
The usual way
Try every channel a little, measure none of them properly, and call it marketing.
With ViableBrand
A channel tournament across SEO, paid social, outreach, community, product-led, partnerships, events, PR, creators and marketplaces, each linked to the research that supports it. Metric targets are suggested from your acquisition cost, LTV:CAC and price. The co-pilot writes a hypothesis and week-by-week tasks from your ICP, SWOT, Porter's and Journey Map.
You walk away with: A primary and secondary channel, a metric per channel, and a 12-week playbook.
What comes in
Your synthesis, problem statement, ICP, SWOT, Porter's Five Forces, Journey Map, price and unit economics.
What goes forward
Your chosen channel suggests launch platforms in the Orchestration Dashboard and shapes the event schema in your analytics checklist.
Pick the channel you'll win.
Your first Blue Ocean report is free, with no card needed. Every step of the journey, including this one, lives in the Founders Hub.
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