Launch · Step 5 of 5
Know whether you've found product-market fit.
If 40% of active users would be very disappointed without your product, you have it. Measure that score overall and by channel, then get a plan for what to do next.
Saves time
Responses arrive from your Feedback Loop links automatically. No export, no spreadsheet.
Saves money
A per-channel verdict tells you where to scale, what to refine and what to drop, so spend follows the evidence.
Solid footing
A clear score against the 40% benchmark, and an honest pivot recommendation when the number is low.
The activity in this step
Each one hands its answer to the next, so you never start from a blank page.
Activity 1
PMF Diagnosis
Score product-market fit and decide what to do next.
The usual way
Read survey answers one by one and decide based on whichever reply was loudest.
With ViableBrand
Calculates the “very disappointed” share overall and per channel. The co-pilot reads the responses alongside your launch story and analytics plan, pulls out themes, and gives each channel a Scale, Refine or Drop verdict.
You walk away with: A PMF score, per-channel verdicts, feedback themes and an action plan for this week and this month.
What comes in
Survey responses from the Feedback Loop, your narrative hypothesis and your telemetry plan.
What goes forward
Your verdicts set up Stage 2, Growth. If the score says pivot, one click takes you back to rework the narrative.
Measure fit, don't guess it.
Your first Blue Ocean report is free, with no card needed. Every step of the journey, including this one, lives in the Founders Hub.
Start freeValidation · Foundation · Financial · Launch