Know the numbers before anyone asks for them.

Five steps from what it costs to what to charge, whether each customer is worth it, how long the money lasts and who owns what.

Get 3 free reports See plans

  1. Costs

    Know your launch number and your monthly number.

    • Startup Budget
    • Cost to Serve
    How Costs works

    Hands forward to Pricing

    Cost per paying user becomes your price floor in Pricing and Tier Builder, sets gross margin in Unit Economics, and seeds burn in Runway.

  2. Pricing

    Price on the value you create, not the cost of making it.

    • Pricing Calculator
    • Tier Builder
    How Pricing works

    Hands forward to Unit Econ

    Your blended revenue per customer feeds Unit Economics, the Revenue Forecaster, your pitch deck evidence and your go-to-market plan.

  3. Unit Econ

    Prove each customer is worth more than they cost to win.

    • Unit Economics
    How Unit Econ works

    Hands forward to Projections

    Churn seeds the Revenue Forecaster, costs seed Runway, and the numbers become pitch deck evidence and targets for your go-to-market channels.

  4. Projections

    See when you reach profitability, not just how long you can last.

    • Revenue Forecaster
    • Burn Rate & Runway
    How Projections works

    Hands forward to Equity

    Runway becomes pitch deck evidence for your ask, and the forecast gives Tier Builder its reality check.

  5. Equity

    Keep your cap table clean from the first share.

    • Cap Table
    • Scenario Sandbox
    How Equity works

    Hands forward to Launch

    Your cap table drives the dilution view in the Term Sheet when you start raising.

Next stage: Launch

Know the numbers before anyone asks for them.

Start free: three reports on your idea, showing where your buyers gather, your ideal customer profile and your Blue Ocean position. No card needed. The Financial stage is part of the Founders Hub, on a paid plan.

Get 3 free reports Compare plans