Set the company up properly, once.

Seven steps that turn a validated idea into a real company: the team agreement, the name, the legal entity, the tools, the IP and the paperwork that protects it.

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  1. Co-founders

    Settle equity and roles while it's easy.

    • Capability Audit
    • Co-founder Agreement
    How Co-founders works

    Hands forward to Brand

    Equity and vesting fill your Cap Table, and your team size shapes the Culture Map.

  2. Brand

    Pick the name everything else hangs on.

    • Naming
    • Domain
    How Brand works

    Hands forward to Formation

    Your name fills your trademark, NDA, advisor agreement and copyright work. Your domain becomes the base for your launch tracking links.

  3. Formation

    Form the company and get ready to get paid.

    • Formation / Incorporation
    • EIN & Banking
    How Formation works

    Hands forward to Stack

    Your state sets the filing fee in your Startup Budget, your bank becomes the first row of Your Stack, and your company details fill your agreements.

  4. Stack

    Know what your tools cost, and take the deals that are yours.

    • Your Stack
    How Stack works

    Hands forward to IP

    Your tools become the first rows of Cost to Serve, which sets your price floor and margins in Financial.

  5. IP

    Protect what makes you different.

    • Trademark
    • Copyright
    How IP works

    Hands forward to Agreements

    Protected assets you can point to in your pitch and on launch day.

  6. Agreements

    Put relationships in writing before they turn into assumptions.

    • NDA
    • Advisor Agreement
    How Agreements works

    Hands forward to Culture

    Advisor grants appear in your Cap Table, and advisors strengthen the partnership channels in your go-to-market and your pitch deck.

  7. Culture

    Set your culture before it sets itself.

    • Culture Map
    How Culture works

    Hands forward to Financial

    Foundation complete: the company, team and paperwork are in place for the Financial stage.

Next stage: Financial

Set the company up properly, once.

Start free: three reports on your idea, showing where your buyers gather, your ideal customer profile and your Blue Ocean position. No card needed. The Foundation stage is part of the Founders Hub, on a paid plan.

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