Find out if it's worth building, before you build it.

Five steps from a raw idea to a decision backed by evidence: real conversations, a clear customer, an honest look at the competition, a model that makes money and a live demand test.

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  1. Evidence

    Prove someone wants this before you build it.

    • Founder-Market Fit
    • Find Your People
    • Gut Check / Mom Test
    • Hallway Hangout
    • Contextual Interview
    • Solution Snapshots
    How Evidence works

    Hands forward to Blueprint

    Once one test is done, the co-pilot writes a Research Synthesis: core insight, themes, quotes and likely users. It feeds your ICP, Journey Map, competitive work, launch copy and pitch deck.

  2. Blueprint

    Know exactly who you're building for, and what to build first.

    • ICP & Persona Builder
    • Journey Map
    • Service Blueprint
    • Feature-Value Matrix
    • Dependency Map
    How Blueprint works

    Hands forward to Competition

    Your ICP shapes Competition, your canvas, pricing and channels. Feature scores feed the Smoke Test and Tier Builder. The Dependency Map sets your launch month in Runway.

  3. Competition

    Find the gap only you can own.

    • Porter's Five Forces
    • Competitive Analysis
    • SWOT Analysis
    • Core Competency Stress Test
    • Blue Ocean Strategy
    How Competition works

    Hands forward to Model

    Once two analyses are done, the co-pilot reconciles them into one Competitive Position with an editable positioning statement. It feeds your business type, pricing and pitch.

  4. Model

    Know how you'll make money before you build anything else.

    • Business Type Check
    • Your Canvas
    • Business Model Patterns
    How Model works

    Hands forward to Metrics

    Once two sources are in, the Review Panel runs four reviewers (an investor, your ideal customer, an operator and a skeptic) and shows where they agree and where you need to decide. Your model sets the pricing structure in Financial.

  5. Metrics

    See who clicks before you build it.

    • Innovation Metrics
    • Smoke Test
    • Signal Check
    How Metrics works

    Hands forward to Foundation

    A validated direction into Foundation. If you pivot, the work it affects is flagged for review so nothing stale carries forward.

Next stage: Foundation

Find out if it's worth building, before you build it.

Start free: three reports on your idea, showing where your buyers gather, your ideal customer profile and your Blue Ocean position. No card needed. The Validation stage is part of the Founders Hub, on a paid plan.

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