Foundation · Step 6 of 7

Put relationships in writing before they turn into assumptions.

Talk to investors, advisors and contractors without giving away the secret sauce, and agree advisor equity before anyone starts expecting it.

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Saves time

Your company and founder names are filled in. Pick the terms, review, and send the NDA straight to the other party from the Hub.

Saves money

Start from a clear template and spend your lawyer's time reviewing it, not drafting from scratch.

Solid footing

Advisor equity benchmarks by type of help keep grants sensible, and the status of every agreement is tracked in one place.

The 2 activities in this step

Each one hands its answer to the next, so you never start from a blank page.

  1. Activity 1

    NDA

    Protect what you share.

    The usual way

    Searching for a template, editing it by hand and emailing a PDF.

    With ViableBrand

    Choose mutual or one-way, the scope and the length, and send it by email from the Hub. Replies go to your inbox, and you track sent, viewed and signed.

    You walk away with: A sent NDA and a record of where it stands.

  2. Activity 2

    Advisor Agreement

    Agree what an advisor does and what they earn.

    The usual way

    Promising “some equity” over coffee and sorting it out later.

    With ViableBrand

    Pick the kind of help (introductions, mentorship, fundraising, operations) and see typical equity ranges for each, with a combined cap. Choose a vesting schedule and send the agreement.

    You walk away with: A clear advisor agreement and a grant that's ready for your cap table.

What comes in

Your company and founder names from Brand and Formation.

What goes forward

Advisor grants appear in your Cap Table, and advisors strengthen the partnership channels in your go-to-market and your pitch deck.

Templates are provided for guidance and are not legal advice. Have counsel review agreements before signing. There's no e-signature; you update signing status yourself.

Get it in writing.

Your first Blue Ocean report is free, with no card needed. Every step of the journey, including this one, lives in the Founders Hub.

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Validation · Foundation · Financial · Launch