Foundation · Step 2 of 7
Pick the name everything else hangs on.
Your domain, your trademark and your first impression all depend on the name. Get it right first, then go after the matching domain.
Saves time
Your value proposition and audience guide the naming, and your final name fills every later document automatically.
Saves money
Shortlist names and domain variations before you buy anything, then go to the registrar knowing what you want.
Solid footing
A decision log records every rejected name and why, so you don't reopen the debate.
The 2 activities in this step
Each one hands its answer to the next, so you never start from a blank page.
Activity 1
Naming
Find a name that fits who you are and who you serve.
The usual way
Endless brainstorming with no criteria, and the same names debated every week.
With ViableBrand
Set your brand DNA (value, audience, vibe) and get naming tips and a team brainstorm exercise for that vibe. Preview candidates in different type styles and log every rejection with a reason.
You walk away with: A final name plus two alternates, with the reasoning written down.
Activity 2
Domain
Line up the domain to match.
The usual way
Typing variations into a registrar one at a time.
With ViableBrand
Generates prefix, suffix and extension variations of your name to shortlist, then sends you to the registrar to check and buy.
You walk away with: A domain shortlist ready to check and register.
What comes in
Your value proposition and audience from Validation.
What goes forward
Your name fills your trademark, NDA, advisor agreement and copyright work. Your domain becomes the base for your launch tracking links.
Domain availability is not checked here. Confirm at the registrar before you commit.
Find the name.
Your first Blue Ocean report is free, with no card needed. Every step of the journey, including this one, lives in the Founders Hub.
Start freeValidation · Foundation · Financial · Launch