Foundation · Step 4 of 7
Know what your tools cost, and take the deals that are yours.
Pick the tools you'll run on, see the real monthly total, and claim any founder discounts already on offer.
Saves time
Pick from a curated directory, with your bank and the essentials (domain, email, hosting) already set up as rows.
Saves money
Founder deals and startup programs show your saving per month, and when enough founders want the same tool, we approach the vendor for a deal.
Solid footing
Prices only count once they're verified, or you enter your own. Your budget is built on real numbers.
The activity in this step
Each one hands its answer to the next, so you never start from a blank page.
Activity 1
Your Stack
Total your monthly tool costs and claim discounts.
The usual way
Signing up for tools one at a time and finding the monthly total on your credit card statement.
With ViableBrand
Choose tools from the directory, with unverified prices clearly marked. Verified founder deals show what you save, and claiming is a link, waitlist, code or intro depending on the deal. Some codes and intros need a paid plan.
You walk away with: A monthly stack total, your savings, and the deals you've claimed.
What comes in
The bank you chose in Formation.
What goes forward
Your tools become the first rows of Cost to Serve, which sets your price floor and margins in Financial.
Build your stack.
Your first Blue Ocean report is free, with no card needed. Every step of the journey, including this one, lives in the Founders Hub.
Start freeValidation · Foundation · Financial · Launch